Want Ads That Don't Get Skipped?
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Want To Melt CPAs and Scale Sales with:
Ads Engineered for Success with Data-Driven Concepts And Unique Variations

Covert Podcast Ads Built To Scale DTC Brands

Cut CPA & Skyrocket ROAS With Ads That Feel Natural

No more second-guessing, no more average content, no more ads that can't scale
Say goodbye to all of this
With us you'll get data driven creatives optimized to bring in results

Crafted to hook attention, tell your story, and turn cold traffic into paying customers👆🏻

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We Build Ads That Don't Feel Like Ads

In 2026, normal ads get skipped instantly. Podcast-style ads are built to NOT get skipped — and that's why they convert so well.

Scroll-Resistant Creatives

Built to stop the scroll by blending seamlessly into how people consume content today.

Tailored Brand Execution

Assets tailored to your brand, offer, and audience — no templates, no recycled frameworks, no boring UGC.

Your Creative Advantage

Top-performing creatives guide what gets produced next, doubling down on what converts over time.

Our Framework

Creative Direction

First, we analyze your market's trends, competitors, & winning ads to define the conversations most likely to perform.
Competitor & Category Analysis
Data Backed Creative Direction
Converstion Based Ad Frameworks

Creative Direction

First, we analyze your market's trends, competitors, & winning ads to define the conversations most likely to perform.
Competitor & Category Analysis
Data Backed Creative Direction
Converstion Based Ad Frameworks

Casting & Production

We handle casting & production end-to-end, to produce strategic ads that blend in your audience's feed.
Casting & Talent Acquisition
End-to-End High-Level Production
Consistent & Scalable Creative Output

Variation & Delivery

We systemize post-production to create structured ad variations & deliver Covert Ad assets fully prepared for launch.
Systemized Editing & Post Production
Structured Creative Variations
Ready To Launch Asset Delivery

Variation & Delivery

We systemize post-production to create structured ad variations & deliver Covert Ad assets fully prepared for launch.
Systemized Editing & Post Production
Structured Creative Variations
Ready To Launch Asset Delivery

Review & Iteration

Finally, we use performance feedback to find your winning Covert Ad angles & double down to drive even stronger performance.
Performance Feedback & Reporting
Winning Creative Identification
Iterative Refinement For Scale
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Traditional UGC Ads
Instantly recognisable as ads, triggering fast scroll-past
Short, repetitive hooks that burn out quickly
Performance tied to constant creator churn
Fragmented testing with no real system
Rising CPAs as audiences develop 'Ad Blindness'
Covert Podcast Ads
Designed to blend into the feed & hold attention longer
Conversation-led formats that feel native - not salesy
Systemised production without creator churn
Structured variations to find winning creatives
Stronger ROAS driven by creative performance

Frequently Asked Questions

What does Apex Media do?

We help DTC brands scale with Covert-Style Ads that blend into the feed and outperform traditional UGC.

We handle strategy, casting, and production to deliver high-performing ad creatives at scale - without you managing creators or guessing what to run next.

Who is this for?

This is only for established DTC brands actively spending at least $20,000 per month on ads, or are ready to invest in scaling, who want more consistent performance from their creatives.

It’s best suited for brands spending on Meta, TikTok, or YouTube and looking to scale without constantly burning through new UGC. That includes E-commerce brands, SAAS companies or even App businesses.

How do Covert Ads differ from regular ads?

Traditional ads look like ads - so people skip them immediately.

Covert ads are designed to feel like native, conversation-led content, which lowers resistance, holds attention longer, and drives stronger performance in crowded feeds.

Can my product be featured in my ads?

Yes. Products are naturally integrated into the conversation so they feel authentic and native, not forced or salesy - and can absolutely be featured in the videos.

The focus is on making the product fit the content, not interrupting it.

How long does production take?

Production typically takes 4 weeks, depending on scope.

We prioritize high-quality production and consistent output while moving fast enough to keep your creative pipeline active and your ads constantly updated with new variations and angles.

Do you handle media buying?

We don’t handle media buying. We stay focused on what we do best: Creative Production.

We work alongside your media buyers, using performance analysis and feedback to iterate and guide your ad creative system.

Want Ads That Don't Get Skipped?

Book a call with our team to see if our Covert Podcast Ad System is a fit for your brand.

Note: Only for DTC brands spending $20K+ per month on ads.


Book Your Discovery Call